CREATING A HIGH-PERFORMING COMMERCIAL FUNCTION FROM SCRATCH

The Customized Hiring Strategy We Developed for OpenRad

SUMMARY

What set us apart and how we addressed OpenRad's challenges.

WHO ARE OPENRAD?

OpenRad operate in the healthcare technology sector, specifically in the field of teleradiology, providing remote cloud-based diagnostic imaging interpretation and reporting services to hospitals, clinics and imaging centers across the globe.
THEIR SIZE

OpenRad were a brand-new startup company, with no prior hiring experience.
RECRUITMENT CHALLENGES

• Difficulty finding radiologists and other healthcare professionals with specialized skills.
• Difficulty finding candidates with experience in the teleradiology industry.
• Difficulty finding employees with both clinical and sales abilities.
• Need of people with business and start-up experience.
• It would also be important to note that many radiologists preferred to work in-house, and thus OpenRad had to overcome some resistance to the remote work culture.
UNDERLYING CAUSES WE IDENTIFIED

1. Lack of brand recognition in a competitive market
As the first publicly-ready cloud-native solution in the teleradiology field they were competing for talent against household names like AGFA, Sectra & Carestream.

2. Building a new company from scratch
OpenRad needed teams for Sales, Clinical, Software, Marketing, and Support across all of Europe, and lacked the processes, systems, and infrastructure required to operate effectively and efficiently.

3. Requiring a diverse range of experts and professionals
With specific skills and experiences, in an industry and multiple countries where the company was not yet established.
OUR SOLUTION

Recruiting team:
A dedicated recruiting team was established, consisting of experienced recruiters and hiring managers who were able to identify, attract and assess the right candidates for the roles. Additionally, they implemented a "talent community" strategy where they constantly engaged with potential candidates even if they were not actively seeking employment.

Unconventional recruiting sources:
They went beyond the traditional job boards and social media channels and used unconventional recruiting sources such as virtual and real-life conferences, online forums and meet-up groups where they knew their target audience would be present, to reach a large pool of potential candidates.

Using modern technologies:
Adopted Artificial Intelligence and Machine Learning-based recruitment tools to automate repetitive tasks, and to gain insights into candidate fit and behavior. They also utilized remote behavioural assessments, which helped them to have a better science-based understanding of the candidates and also to make better decisions as to how they would perform on their own and as a team.
All of these efforts were executed to build a strong, talented team.

EXPERTS

Our expert consultants designed a comprehensive, customized hiring strategy for OpenRad. They expertly navigated the complexities of recruiting across multiple countries, including compliance with diverse international hiring laws. The result was a highly effective strategy that successfully attracted top talent globally.

SPEAK TO AN EXPERT

PARTNERS

We worked closely with the CEO of OpenRad to design a hiring process that met their specific needs.

Together, we defined job descriptions, conducted salary benchmarking, and identified the key skills to look for in candidates.

We hosted all first stage interviews ourselves and offered our offices when needed.

Our collaborative approach ensured that the process was aligned with the company's goals and helped us attract top talent with an average time to hire of just 2 weeks.

MEET THE TEAM

TRUSTED

We were able to achieve a 100% placement rate for all retained vacancies while working with OpenRad. Our approach was results-driven and efficient, providing a minimum of 3 qualified candidates per role.

We maintained regular check-ins with the CEO of OpenRad to keep them informed and updated, holding ourselves accountable as a true recruitment strategy partner, which allowed the CEO to focus on other important tasks.

SEE OUR SERVICES

FLEXIBLE

Our team's versatility was demonstrated when we were tasked with building out OpenRad's entire new company across Europe.

We recruited top talent across Sales, Clinical, Software, Marketing, and Support departments, adapting to changes in the company's goals due to mergers and acquisitions. We effectively communicated the company's vision and software to candidates, resulting in a successful and efficient build-out of the new teams.

BOOK A CALL

ED JOHNSON

CEO of OpenRad

"Working with Projectus was an exceptional experience. Their versatility and ability to adapt to the ever-changing needs of our company was impressive. Their deep understanding of our goals and software allowed them to effectively communicate our vision to candidates, resulting in a successful and efficient build-out of our new teams. Their regular check-ins and accountability made them a true partner in our recruitment strategy. We couldn't have done it without them."