Employing staff with knowledge of foreign languages is crucial for companies like us that are working at an international level. It is true that having a good knowledge of English will help a lot. At most locations, English is proven to be the most useful and the best-fit communication language. But with that said the ability to master additional languages can still be what will give a business an important competitive edge. Having more than just the knowledge of your mother tongue plus English can improve many areas of your business. This applies especially in those countries which have a preference for Spanish or French.
For my experience speaking the native language of your clients can put you in a unique position! The client will view your dedication to having invested the time to learn their language as a long-term commitment. Furthermore, this will reward you with long-standing relationships and loyalty from your customers. Last but not least, it will enable you to acquire far better insights of the local rules, customs and applied marketing-communication. You will have the advantage of seeing the local habits and culture in an authentic light and this will assist with delivering a high-quality product that speaks to the market you are contracted to work with on a far superior level.
All of these factors being of immense benefit and set to aid the future strength of your business. Consider the force of having multilingual employees within your own organisation. They will enable your business to seamlessly connect with your foreign customers and other local organisations.
Giving you the advantage of being a provider of your services in multiple languages and at the same time providing this offer directly, from within your company. This continues to build greater trust and the appreciation for your services and a job well done. Plus, the benefits of giving you more control, resulting in the ability to provide a top-notch service.
The ability to communicate with your business allies in their native language is unrivalled. This brings about a connection on a cultural level that cannot be matched. It builds respect, trust and will always be highly appreciated, this angle can often be vastly underestimated. A further strength is the ability to have this same level of communication between you and your customer, which also leads to a further depth and understanding. This results in making a direct impact on the success of your organisation too.