The Customisation of Healthcare

28 August 2017

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In the past 10 years, we have seen an unparalleled development of life-changing technologies globally. The acceptance of these technologies has transformed our social interaction at home, at work, and everywhere in-between.

It’s no secret that the mounting and fascinating development of Digital Health technologies is interestingly poised to have a similar transformative impact on the way we manage our healthcare.


With innovation and diagnostics at the heart of many digital health technologies, if used correctly, consumers will begin to feel more in control of their care, encouraging self-assurance and engagement.


Technologies available today include apps for quick and easy access to care, hospital standard diagnostics in the home (blood-testing kits, diabetic care and more) and preventive digital health therapies.


Babylon Health for example, has taken the instant and flexible healthcare market by storm. Their app allows the consumer 24/7 accessibility to an online chat or video consultation with a qualified GP, all from the comfort of your Smart Phone.


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The customisation of healthcare is an exciting and revolutionary prospect, increasing collaboration between a detached and uneducated consumer, and the expert medical professional.

However, people are reacting to this in different ways, much like when internet banking first came out. Most people, particularly those who don’t like seeing the doctor or have a rigid work schedule both trust and welcome the move and the initial disconnect from medical professionals. However, some patients are finding the idea quite daunting or ‘uncaring.’

What about the accountability behind it? Health professionals are already swamped in paperwork to verify their patient accountability in face-to-face care. Then again, a digital footprint or video recording between the Doctor and patient could provide more proof that correct healthcare advice was given in the instance of a court case or medical negligence. It could cut paperwork down by many hours a week.

It is vital to highlight the importance of traditional care, and that the continued development of Digital Health platforms should serve only to both benefit and integrate with health providers in order to better predict, counter and treat illness.

How do you feel about using digital health to take control of your care over a medical professional in some cases?

Liam Newton, Sales Director at Projectus Consulting